About Us

The Gus Bates Legacy

Gus Bates Financial Services is all about family, a love of all things Fort Worth, and a philosophy that puts people first. Our history is at the heart of who we are and how we do business, treating our clients the way we want our own family members to be treated. Our commitment to honoring the deep roots we’ve established in Fort Worth is what sets us apart and gives us a singular commitment to the community and our client family.

"Don’t tell me how much you know, show me how much you care."

Gus Bates III

The Gus Bates Story

Gus Bates, III began his career in the financial services industry in 1966 with John Hancock Life Insurance Company. He focused primarily on protecting families and businesses. He quickly saw a need for trustworthy insurance and investment advising services in his community.

That vision led Gus to start his own advising firm, with a unique approach. Instead of selling products, Gus Bates offered something more: a focus on the people he and his team serve.

We Build Relationships for Life

At Gus Bates Financial Services, you’ll still find Gus leading the way. His legacy of personal attention has built a team of people who care about helping others solve problems and plan for the future.

Today, the team Gus built provides insurance and investment related products for individuals and business owners looking to take care of their people. Gus continues to inspire our team with his personal dedication to continuing his legacy of building relationships, one client at a time.

That’s our focus, and we think you’ll understand once you meet us. That’s why we offer an initial consultation without any commitment from you. Let us prove to you that we care about your story, and we want to help you protect your own legacy.